The meter never stops.

Garmin locked live heart rate on its new Cirqa band behind a Connect+ subscription, then made it free again after reviewer backlash.

Garmin, long marketed as subscription-free, launched a $6.99-a-month Connect+ tier and drew a wave of one-star reviews.

Whoop told members to pay a $49 fee or extend a year to get its 5.0 hardware, walking back an earlier free-upgrade promise after backlash.

Peloton raised its memberships again, taking All-Access from $44 to $49.99 a month and its app tiers up with it.

An Echelon firmware update cut off offline use of its bikes, so metrics and resistance stopped working without an internet connection and an active subscription.

Tonal still required a membership of about $60 a month to reach the guided workouts and adjustable weight on the wall-mounted gym owners had already bought.

WeightWatchers filed for Chapter 11 bankruptcy under about $1.5 billion in debt, after decades of monthly memberships.

Days after buying the route-planning app Komoot, Bending Spoons cut roughly 85 percent of its staff.

Strava changed its API terms to stop third-party apps from showing even your own data publicly, giving developers about 30 days' notice.

Zwift raised its price for the first time in seven years: monthly from $14.99 to $19.99, yearly from $149.99 to $199.99.

Peloton added a $95 activation fee to use a secondhand bike or tread, on top of the monthly membership.

Strava raised prices with little warning, then apologized in a low-visibility post: “we just moved too fast.”

Peloton relaunched its app with a new top tier at $24 a month, nearly double the old $12.99 app price.

Fitbit removed its free Challenges, Adventures, and Open Groups social features.

Wahoo shut down the free-tier RGT cycling app and pushed riders toward its paid SYSTM platform.

Lululemon discontinued its Mirror device about three years after buying the maker for $500 million, stranding customers who had paid $1,495 for the hardware.

The Hydrow rower needed a paid monthly membership to reach its classes, without which the screen sat mostly empty.

Amazon shut down its Halo division, switched off every Halo band on August 1, deleted user data, and ended the membership its features had required.

MyFitnessPal moved the barcode scanner, a core free feature, behind its $19.99-a-month Premium plan.

Fitbit launched its detailed Sleep Profile as a Premium-only feature.

Peloton raised its All-Access membership from $39 to $44 a month.

Noom agreed to a $62 million settlement over auto-renewals that regulators and users called designed to be hard to cancel.

Oura added a $6-a-month membership with its Gen 3 ring, putting insights that used to come with the hardware behind a fee.

Peloton made a subscription passcode mandatory on its treadmills, so the hardware would not run without an active membership.

NordicTrack owner iFit pushed an update that blocked the mode letting buyers run their own apps on treadmill screens they owned, so owners resorted to jailbreaking the machines.

Strava moved segment leaderboards, matched runs, and the route builder behind its subscription.

Under Armour shut down Endomondo, the running app it had bought in 2015, and told users to export their history before it vanished.

After Proxy acquired smart-ring maker Motiv, it stopped selling the ring to consumers and left existing owners without a clear future for their devices.

A ransomware attack took Garmin Connect offline for days, locking people out of syncing or even recording their own runs.

Microsoft ended the Band apps and cloud services, stripping the discontinued fitness bands of their core features and offering refunds.

Jawbone was liquidated and its UP bands pulled from shelves, leaving buyers with no support and no app.

Fitbit switched off the servers behind Pebble, the smartwatch it had bought, disabling features owners had paid for.

ClassPass replaced fixed monthly class allotments with a credits system, so the popular and peak classes quietly cost more to book.

Zwift raised its monthly price to $14.99 from $10 as it moved out of its free beta era.

Intel recalled every Basis Peak watch over overheating, told owners to stop using it, and shut down all Peak services so the watches could no longer sync.

ClassPass killed its all-you-can-attend Unlimited plan and moved members onto capped, pricier tiers.

Zwift left open beta and became a paid monthly subscription after riders had used it free.

MyFitnessPal, bought by Under Armour, introduced a paid Premium tier and began moving features behind it.

Whoop launched membership-only: stop paying and the band stops tracking, however much the hardware cost.

Nike cut most of the team behind its FuelBand and stopped making its own wearable hardware, ending its tracker line.